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Selling a Home

Focus and Commitment

Our Team specializes in The Woodlands residential real estate market. Our sixteen years of real estate knowledge and experience is 100% focused here. We place a cap on the total number of active listings to insure a commitment to communication, details, and monitoring of marketing results for each of our clients.

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Preparation Is Everything

Our first preparation step is your enrollment in our Boot Camp. We will discuss the traditional real estate perspective on de-personalization, clutter control, etc. Then, we will discuss topics unique to our experience in marketing a home in The Woodlands. We utilize a post-closing survey of buyers of homes in The Woodlands to fine-tune our Boot Camp.

Your home will be staged professionally by someone with 20+ years in the business. Everyone decorates their home to suit their comfort and lifestyle; our staging team will decorate (stage) your home to sell by maximizing the many amenities!

We utilize a professional photographers that specializes in real estate to capture your home’s magic.  Again, based on experience and our post-closing surveys, we select the images that best defines and showcases the home.

In addition to creating a walk-thru HD video tour of the home, we also create a video tour of the neighborhood. Our post-closing surveys reveal that buyers choose a neighborhood as well as a home in their decision process. Now that the Houston Association of Realtors Multiple Listing Service(HAR) permits two public virtual tours, we upload both the home and neighborhood tour for maximum impact!

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Marketing Strategy

Our marketing strategy is a combination of our own sixteen years of experience in The Woodlands real estate market plus the results of National, State, and Regional annual Buyer and Seller surveys conducted by the National Association of Realtors(NAR), Texas Association of Realtors(TAR), and the Houston Association of Realtors(HAR).

Realizing that 90% of potential home-buyers begin their home search on the internet, the same percentage of our marketing is online. Your home is presented in a variety of media that include daytime and night-time images plus desktop and mobile video formats.

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Communications

Consistent Communications is the key to success in selling your home. At least once every week, we will review the real estate market dynamics relative to our strategy.

Beginning week one, you will receive…

  • Showing Feedback Report from Centralized Showings
  • Price Range Activity Analysis Report
  • Segmented internet viewing activity report

Negotiation

Negotiating the terms of an offer is the most critical step in the home selling process. Combining my Certified Negotiation Expert training with over 16 years of experience in real estate, I am uniquely qualified to negotiate the sale of your home in a professional environment that results in achieving your goals.

The next step is to arrange our first meeting to determine if we are compatible in philosophy and goals. Call me or use the Contact Us form to take that first step.

Testimonials

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